5 Golden Rules for Playground Location

Location isn’t everything. It’s the only thing that matters.

You can have the best equipment, the best team, the best marketing — but if your location is wrong, none of it matters.

Rule #1: Traffic = Revenue

You need to see 1,000+ people walk by your door every day.

Where to find: Mall entrances, supermarket entrances, subway station exits, family restaurant clusters.

Parents with strollers need to get in and out without difficulty.

Check: Parking availability, elevator access, stroller-friendly pathways.

You’re not looking for competition. You’re looking for synergy.

Ideal neighbors: Children’s clothing stores, toy stores, family restaurants, bookstores.

If people can’t see you, they won’t come.

Avoid: Back corridors, basement locations without clear signage, spaces behind large obstacles.

High rent doesn’t equal high revenue.

Target: Rent should be no more than 10-15% of projected monthly revenue.