Holiday Revenue Playbook: 8 Strategies That Make Parents Happy to Spend

One playground did nothing special for the holidays. Another one nearby ran a simple themed event, a limited-time bundle, and a social media campaign.

Learn more about our used-indoor-playground.

By the end of Golden Week, the second one had 2x the revenue.

Strategy #1: Themed Events

Create an EXPERIENCE, not just “open for business.”

• Christmas wonderland
• Halloween costume contest
• Chinese New Year red envelope hunt
• Easter egg hunt

Strategy #2: Holiday-Themed Packages

Create special bundles that only exist during the holiday.

Pricing: 15-25% premium is acceptable during holidays.

Strategy #3: Membership Renewals

Offer: Buy 1 year, get 1-2 months free.

Strategy #4: Birthday Party Specials

Holiday periods are PEAK birthday party season. Bundle with holiday decorations and party favors.

Strategy #5: Flash Sales

24-hour only discount codes, first 50 families get special deals.

Strategy #6: Partner Promotions

Bundle with restaurants, movie theaters, kids’ stores.

Strategy #7: Referral Bonuses

Refer a friend, both get free visits or discounts.

Strategy #8: VIP Day Pass

Higher price, premium experience for those willing to pay more.

Plan Ahead

A well-executed holiday strategy can double or triple monthly revenue. Plan 4-6 weeks ahead.

Get Holiday Planning Support

Related Products

• arcade game machines